Buyology: Truth and Lies About Why We Buy by Martin Lindstrom

Book Title: Buyology: Truth and Lies About Why We Buy

Publisher: Crown Business

Author: Martin Lindstrom

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Martin Lindstrom with Buyology: Truth and Lies About Why We Buy

  • Why We Buy: The Science Of Shopping
  • Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
  • BRAND sense: Sensory Secrets Behind the Stuff We Buy
  • Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
  • Small Data: The Tiny Clues That Uncover Huge Trends
  • Positioning: The Battle for Your Mind
  • Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
  • Selling the Invisible: A Field Guide to Modern Marketing
  • The Long Tail: Why the Future of Business Is Selling Less of More
  • The New Rules of Retail: Competing in the World's Toughest Marketplace